Sunday, January 22, 2012

Sunday Sample Spotlight: "Casino Royale"

A few years ago, a friend told me about the site Offbeat Bride. She wasn't even engaged, but she loved looking at the blog to browse through their ideas anyway. It's an absolutely amazing site, with some great theme ideas. It think it's so awesome that some couples are choosing to have carnival, Star Wars, Renaissance, or steampunk weddings. And as a stationery designer, I would absolutely love to design the paper products for an offbeat wedding like that. How fun would that be? :)

So, in the spirit of offbeat weddings, I created a sample for a casino-themed wedding - "Casino Royale." The best part is that this design could easily be adapted to any kind of casino-themed event other than an awesome wedding.

"Casino Royale" Invitation Duo (invite & reply card) and Save-the-Date

The first step was to create some fun illustrations to immediately get across the idea of a fun, casual casino-themed event, while still seeming like a wedding invitation. The solution? Focus on the suit of hearts for the playing cards, use lots of red and white, and modify an image of a pair of dice to turn the dots into matching little hearts. I love how the illustrations turned out. And wouldn't they work just as great for a casino-themed Valentine's Day party?


I've never been to Las Vegas, but when I think of the city, the color that comes to mind is bright yellow - perfect for a city that's up all night and never turns off the lights. So for a second color I decided to incorporate a bit of yellow, and I created a stripe of yellow circles to call to mind a row of large light bulbs.


For the paper, I chose a bit of texture for two reasons - firstly, the illustrations and bold sans serif fonts felt so casual that I wanted to bring a bit of sophistication back to the stationery set. Secondly, casinos are known for the way they overindulge the senses - there are always lights flashing, noises going off, buffet tables full of food... Casinos are all about getting their customers to experience as many of their five senses as they can. And since it would be a lot more expensive to create a musical stationery set, I decided to add an experience of the sense of touch to whatever lucky guests opened this invitation.

All of the stationery is printed on a bright white linen paper and mounted on a solid black linen paper. The envelopes are all bright white linen, from the folding Himalaya pocketfold A7 envelope, to the reply card's 4Bar-sized and the save-the-date's A2-sized envelopes.


As a final touch, I decided to word the reply card creatively, again to reflect the theme of the event. For my own wedding I wrote "___ will be there in person" and "___ will be there in spirit" as the two reply options (an idea I found online), and a lot of guests commented about how cute the RSVP wording was. It's an easy change to make, and it makes the stationery reflect the level of casualness and comfort you want your guests to look forward to. :)


Next week's Sunday Sample Spotlight: Inspired by the French castle Chenonceau

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Shameless Plug Time: Love this invitation (or others featured on this blog)? Want something similar (or something completely custom) designed for your event? Visit Invites by Andrea to view more samples, download a catalogue pdf, or fill out a design request form. Or shoot me an email to ask me your questions or learn more information.

2 comments:

  1. Of course you would give custom-designed playing cards to your guests as favors, right?

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  2. Definitely. Other ideas - loaded dice or double-sided coins or some other "help-you-cheat" toy, custom poker chips with round monogrammed stickers on them, and the ever-classic personalized matchbook favor. (For some reason, matchbooks always make me think of Vegas - maybe because Biff has matchbooks in his swanky Trump-tower-like house in the alternate 1985 in "Back to the Future 2".)

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