Sunday, April 29, 2012

Sunday Sample Spotlight: "The Blue Period"

Since this stationery set has such an interesting blue color scheme, I instantly thought of my art history classes and learning about Pablo Picasso's "Blue Period." Of course, the bold, graphic flower design of this invitation is much less depressing from Picasso's early paintings - and even though the colors are all from the cool side of the color wheel, their high saturation makes them energized and exciting despite their cool tendencies. ;)

"The Blue Period" Invitation Duo (invite & reply card)


The main envelope is a dark blue metallic Himalaya pocketfold envelope. I think the darker metallic envelopes are some of the prettiest - they have the most variation in color, from very dark (as they are in the photograph above) to light and shiny when tilted toward a light source. The light blue cardstock I used as a background border for the invitation and reply card (which is also the same color as the light blue envelope used for the reply card envelope) is actually metallic, too. But the light metallics just don't seem to shine as much as the dark ones, simply because they're already so light to begin with that a little shine doesn't make as much difference.





I loved the way this flower graphic "popped" when its colors were lighter against a dark background, so I made the background of both the invitation and reply card a dark blue similar to the envelope. Of course, this would make it practically impossible for guests to write their response on the RSVP card, so I used the light lime green from the graphic flower as a background where the guests should write their name and reply.

Another thing that makes this reply card unique from most of my other designs is that it has the same vertical orientation as the invitation does. Usually I turn reply cards to "landscape" rather than "portrait" to allow more room for guests to write their name on the line, but because of the largeness (and roundness) of this flower graphic, the design simply worked best vertically. With stationery (like most areas of graphic design), it's always a delicate balance between functionality and beauty.




I created the eye-catching modern flower illustration by using the pen tool in Adobe Illustrator. I traced an image of an interesting plant I photographed in a Barcelona park in 2010, and changed the colors to a very contemporary lime green and pale blue color combination so that they'd really pop against the dark blue background and command attention.




All in all, this is one of my favorite stationery designs. It's so unique in almost every area, from the bold symbolic graphic to the interesting color scheme and orientation of the reply card. Plus, it uses some of those gorgeous metallic cardstock and envelopes that I love! :)


Next week's Sunday Sample Spotlight: A romantic rose-themed invitation set!


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Shameless Plug Time: Love this invitation (or others featured on this blog)? Want something similar (or something completely custom) designed for your event? Visit Invites by Andrea to view more samples, download a catalogue pdf, or fill out a design request form. Or shoot me an email to ask me your questions or learn more information.

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